In light of the recent, massive breach that saw the store lose data for 40 million customer credit cards, Target CEO Gregg Steinhafel took to the Web yesterday to offer updates, apologies, and special discounts.
Steinhafel said "the issue has been identified and eliminated" and that shoppers’ PINs, birth dates, and Social Security numbers were not stolen. Still, he empathized with customers for the stress and confusion caused by this situation. He said Target will be in touch with all impacted customers, but that the store has heard “very few reports of actual fraud.” Even so, Steinhafel made a point to note any customers who were affected “will not be held financially responsible for any credit card or debit card fraud.”
As for the difficulty some customers have experienced when trying to contact Target through both the Web and its call center, the CEO chalked up wait times and unresponsive pages to “unprecedented call volume.” Steinhafel said Target is “working continuously to build capacity” for these resources.